Emer Brennan

Pride Protest Party
Typeface Design, Visual Identity, Web & Editorial Design


This project explores the topic of ‘pinkwashing’—a practise whereby companies promote gay-friendliness in an attempt to benefit or to downplay any negative aspects of the company. I formed a group and designed the visual identity with the intention of attending Pride parades and broadcasting the message that a) Pride originated as a protest, and b) if companies are supporting the LGBTQIA+ community during Pride month, this support must be genuine. To communciate this message, I created a typeface that draws elements from both protest and party.

Protest Party Typeface

Dublin Pride – Photographs by Josh Byrne

Glasgow MardiGla – Photographs by Ben Soedira

Hand-painted banner window display in Category is Books, Glasgow