This translates visually with a design identity that is rooted in care, honesty, and fun. Just as the name suggests, we embrace the low-fidelity aesthetic unpolished but full of character.
The visual language is minimal and playful; without being sterile or overbearing. I focused on authentic materials, purposeful typography, and natural, tactile elements to tell their story.
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The visual identity aims to represent Queer media through colour and the concept of the angular film strip, which is used as a graphic device across different brand applications. It’s film that’s not straight; Queer film. The logo suite embodies the diversity and vibrancy of QFI. The logo is adaptable and legible across a range of media and contexts.
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Click through image slideshow for more.
Click through image slideshow for more.
Click through image slideshow for more.
The research is drawn from various Irish scholars writing on the socio-political history of Ireland, from academics and archivers writing on club culture, identity and flyer design, from various cultural theories and interviews I conducted with Tonie Walsh, former DJ and club promoter, and graphic designer Niall Sweeney; providing an in-depth analysis of the first generation of Irish queer designers.