Bite Me Irish Beef – Branding and Exhibition
Exhibition Design, Typography, Branding/Identity
The objective of this project was to create an effective identity design and exhibition to promote Irish Beef to oversea and local buyers for Bord Bia. The identity came from brainstorming names and phrases. ‘Bite me’ and ‘we've got buns’ seemed very fun and playful, and are also discreetly suggestive, bringing some humour into the subject, and when displayed in big, bold type are very striking. The identity and exhibition are purely type based, and the tone is confident in communicating, which represents the good reputation of Irish beef.